The Pros
- • Replaces 10+ monthly subscriptions
- • Unlimited Sub-Accounts (Agency Plan)
- • Built-in SMS & Email Automation
- • White Label (Sell it as your own)
The Cons
- • Steep learning curve
- • Funnel builder slower than CF
If you are a marketing agency or a small business owner, your "Tech Stack" probably looks like a mess. You have one login for your CRM, another for email marketing, another for your calendar, and another for your landing pages.
GoHighLevel (often just called "HighLevel") was built to solve this specific problem. It aggregates every tool an agency needs into one dashboard.
But does it actually work well? Or is it a "Jack of all trades, master of none"? In this review, we break down the critical features.
1. Workflow Automation (The Real Power)
The heart of HighLevel is the "Workflows" engine. This replaces tools like Zapier and ActiveCampaign.
Imagine this scenario: A lead fills out a form on your website. Within seconds, HighLevel can automatically:
- Send them a text message (SMS).
- Send them an email with a booking link.
- Drop a "Ringless Voicemail" to their phone.
- Add them to your sales pipeline.
The SMS Automation features alone are worth the price of admission. Open rates on SMS are 98% compared to 20% for email, making this a massive conversion booster.
2. The "SaaS Mode" & White Labeling
This is the feature that separates HighLevel from HubSpot or Salesforce. It allows you to be the vendor.
On the Agency Unlimited Plan ($297/mo) or the SaaS Plan ($497/mo), you can remove all HighLevel branding. You upload your agency's logo, connect your domain (e.g., app.myagency.com), and resell access to your clients.
💡 Why This Matters
It turns your agency from a service business (trading time for money) into a software business (recurring revenue). You can charge clients $97-$297/month for the software, and you keep 100% of the profit.
3. Reputation Management
Local businesses live and die by Google Reviews. HighLevel has a built-in Reputation Management tool that automatically sends "Review Requests" to customers via SMS after an appointment.
We found this to be one of the easiest services to sell to local clients (Dentists, Gyms, Plumbers) because they can instantly see the ROI when their 5-star rating goes up.
4. The Learning Curve (The Honest Truth)
We won't lie to you: GoHighLevel is a beast. When you first log in, it can be overwhelming. There are menus for "Conversations," "Calendars," "Contacts," "Opportunities," "Sites," and "Automation."
However, HighLevel uses a system called "Snapshots." These are pre-built templates for specific industries.
For example, if you sign up a Dentist client, you can load the "Dentist Snapshot." It instantly builds the landing pages, writes the email sequences, and sets up the calendar specifically for a dental practice. This cuts the setup time from weeks to minutes.
Pro Tip: We strongly recommend using the 30-Day Extended Trial instead of the standard 14-day trial. You will need that extra time to watch the training videos and set up your first Snapshot.
Pricing Breakdown
Which plan is right for you?
| Feature | Starter ($97/mo) | Unlimited ($297/mo) |
|---|---|---|
| Client Accounts | 3 Accounts | Unlimited |
| White Labeling | Basic | Full Desktop + Domains |
| API Access | Included | Included |
Frequently Asked Questions
Does it really replace ClickFunnels?
Yes. The funnel builder is very similar to ClickFunnels 1.0. You can import existing ClickFunnels pages directly into HighLevel with one click.
Is the mobile app good?
The mobile app ("LeadConnector") is excellent for your clients. They can reply to SMS/Emails, view their calendar, and see new leads on the go. You can even brand this app with your logo on the Pro SaaS plan.
Does it integrate with WordPress?
Yes, they have a dedicated WordPress plugin. You can host your site on WordPress but use HighLevel forms, calendars, and chat widgets embedded on your pages.
What if I cancel?
There are no contracts. You can cancel anytime from the billing dashboard. The 30-day trial is completely risk-free.
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Money You Save / Month
- ClickFunnels $297
- Calendly $15
- ActiveCampaign $149
- Zapier $49
- Total Savings: $510/mo