The Bottom Line: If you run a marketing agency, GoHighLevel is non-negotiable. It allows you to "White Label" the software and resell it to your clients for a monthly fee. It pays for itself with just one client.
- Replaces $1,400/mo worth of other tools
- Unlimited Accounts & Users
- Native SMS & Email Marketing
What is GoHighLevel?
GoHighLevel (or just "HighLevel") is an all-in-one marketing platform built specifically for agencies. Unlike HubSpot, which charges you more as you grow, HighLevel charges a flat fee for unlimited accounts.
This means you can sign up 100 clients, give each of them a login to their own CRM/Funnel builder, and your cost remains exactly the same.
The "SaaS Mode" Opportunity
This is the game-changer. With the $497/mo Pro plan, you can re-brand HighLevel with your own logo and domain (e.g., "MarketingOS.com") and sell it to local businesses for $297/mo. You keep 100% of the profit.
| Feature | ClickFunnels | GoHighLevel |
|---|---|---|
| Funnel Builder | Yes | Yes |
| 2-Way SMS | No | Yes |
| Calendar (Calendly) | No | Yes |
| Agency White Label | No | Yes |
Quick FAQ
Is it hard to learn?
There is a learning curve, but they provide "Snapshot" templates that set up everything for you in one click.
Can I cancel?
Yes, there are no long-term contracts.